This session will look at marketing and promotion for your book. We’ll discuss what you, as an author, can do to help position yourself and your book for the greatest possible success. We’ll also look at what works and what doesn’t when it comes to marketing, and what you could expect from your publisher. Finally, we’ll glance into the crystal ball and discuss what’s next in book marketing.

Presenter:

This session will look at marketing and promotion for your book. We’ll discuss what you, as an author, can do to help position yourself and your book for the greatest possible success. We’ll also look at what works and what doesn’t when it comes to marketing, and what you could expect from your publisher. Finally, we’ll glance into the crystal ball and discuss what’s next in book marketing.

Presenter:
Martyn Beeny, Director of Marketing and Sales, Cornell University Press